Hop is a hand crafted English beer. This is Greene King's way of describing their attempt to create and market a truly English, blonde lager style beer in a market dominated by continental brand names.

The client asked for a "mood" film to give a "flavour" of the metro/style asprational landscape they wanted to position Hop within.

The budget was virtually non existent. The beer has a unique and delicious taste.

Hop – 2' Promotional Film: Using stock images and footage, the film is designed to position the beer into a metro/style aspirational market.