This was the first global spot produced for Infineon after their IPO and was
designed to continue the high tech theme. The script is in English and the
spot was directed by Lee Tamahori who was famous for "Once
were warriors" and went on to shoot the Bond movie, “Die
another day”.
As with the previous work, the title at the
end says, "Never stop thinking." which
is the Infineon corporate slogan.
Convergence: 45" IPO
Teaser TVC
(English language V.O)
Title: Never stop thinking
Please Note: This global TV spot talks about
how microchip technologies will converge to benefit us in ways we only
started to imagine.
The ad speaks to buyers of microchips in companies around the
world.
The corporate endline,
Never stop thinking, is a reflection of the resources
Infineon invest in future technologies.
Like the IPO campaign his spot was filmed in New Zealand.