Ruddles Ale: Greene King wanted to find a way to re-vitalise their famous Ruddles beer
brand.
"Proper Country Ale" was the revised proposition and together with the creation of an arresting, gently humourous below the line poster and DM campaign, has regenerated the interest of both traditional Ruddles beer drinkers, and won new converts to the brand.
To encourage publicans to consider stocking Ruddles they were encouraged to apply for "a proper pub game" in the form of a Tug-o-War kit, and drinkers were offered the chance to "Win a Tractor" instead of a more traditional prize.
The full range of Ruddles executions can be downloaded in PDF format.
"Proper Country Ale" was the revised proposition and together with the creation of an arresting, gently humourous below the line poster and DM campaign, has regenerated the interest of both traditional Ruddles beer drinkers, and won new converts to the brand.
To encourage publicans to consider stocking Ruddles they were encouraged to apply for "a proper pub game" in the form of a Tug-o-War kit, and drinkers were offered the chance to "Win a Tractor" instead of a more traditional prize.
The full range of Ruddles executions can be downloaded in PDF format.
