If you want incisive, direct and compelling English language content, that captures the attention of consumers and helps brands express themselves more powerfully, I'm your writer.

Richard Laurence reading

WHO I am

I was a journalist in Australia but got lured into advertising. I won some awards there and then relocated to London, where I worked in some famous agencies, and won some more awards.

Then I moved to Germany.

Luckily I've worked at some great agencies, with some exceptional clients on brands like Zeiss, Montblanc, Lufthansa, Milka, Siemens, Bosch, BMW, Smart and Hypovereinsbank.

I've written copy for sportswear, automotive, beauty, FMCG, corporate, hardware, software, high-tech and fin-tech. Amongst others.

Is your English so gut wie your Deutsch?

What do I write? How about long copy, short copy, above, below and through the line, B2B, B2C, direct mail, social content, radio and TV, analogue and digital. I've also written blog content. And some corporate publishing. And I've loved doing it. 

 

WHAT I do

If you need fluent, forcible, elegant and persuasive copy with the power to express strong emotions in striking and appropriate language, I can write it.

The words I write create demand for products and services. They help agencies, brands and entrepreneurs to stand out and build their businesses.

Mein text could be your competitive vorteil!

I write copy and content for advertising, websites, brochures, presentations, packaging, brand experience, scripts, SEO, creative treatments for Radio, TV, YouTube and online social media content.

I work for many German agencies and clients adapting original German text into correct, convincing, credible and effective English copy.

 

WORK I've done

For over fifteen years I've worked as a freelance copywriter and translator for more than sixty agencies and direct clients, almost exclusively in Germany.

I've worked for some of the most successful and creative agencies in the world including Saatchi & Saatchi, TBWA\Chiat-Day, Jung von Matt,
Kolle Rebbe, Grabarz & Partner, and Zum goldenen Hirschen amongst others.

I'm always keen to meet with talented people and work with exciting new clients, on fascinating new projects.

Thirty six different commercial logos.
 
 

PORTFOLIO

Image of a Montblanc brochure
Image of a Bentley corporate publication
Screen shot from a Heineken lager TV spot
Screen shot from the Milka Cool Man TV spot
Image of a Lufthansa print ad
Screen shot of an Infinion IPO TV spot
Image of the cover of the McDonalds Coaching brochure
Continental_SS.png
BMW Motorsport Brochure Layout
Image of a Quantum brochure and ad
Hewi Website Image

TESTIMONIALS

"We've done great work together. Richard is still my favourite CD."

Daniela Ziegler - Head of Global Advertising Siemens mobile.

"Always a pleasure working with Richard!"

David Latimer - Marketing Director, McDonald's UK

"It's great that we work together, thanks for your support through the last months. Let’s keep rolling and creating great content.."

Baptiste Languille - Sr. Global Brand Marketing Manager, Adam Hall GmbH

"Don't hire Richard Laurence. He may write a good headline, but he hates a good Sancerre!"

Paul Arden - ECD & my former boss at Saatchi & Saatchi
architecture_bestofbest_2021.png

"In Richard we found a highly professional and technically outstanding copywriter. He wrote the English version of our recent "Design Comfort Care" publication which just won the Iconic Award, Innovative Architecture - Best of Best B2B Communication in 2021."

Christiane Küper - Head of Marketing + Sales, HEWI Heinrich Wilke GmbH
 

LET'S talk

Ideas start with words. Or questions. If you need an award winning, freelance, native English copywriter, I can help. Let's have a chat. Or a call. Or even a Zoom/Teams meeting.

Richard Laurence OÜ

Männimäe/1, Pudisoo,
Kuusalu vald, Harjumaa,

74626 Estonia​

Tax/Steuer ID No: 16281366

Thanks for getting in touch!

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