If you want incisive, direct and compelling English language content, that captures the attention of consumers and helps brands express themselves more powerfully, I'm your writer.

WHO I am

I was a journalist in Australia but got lured into advertising. I won some awards there and then relocated to London, where I worked in some famous agencies, and won some more awards.

Then I moved to Germany.

Luckily I've worked at some great agencies, with some exceptional clients on brands like Zeiss, Montblanc, Lufthansa, Milka, Siemens and Bosch.

I've written copy for sportswear, automotive, beauty, FMCG, corporate, hardware, software, high-tech and fin-tech. Amongst others.

What do I write? How about long copy, short copy, above, below and through the line, B2B, B2C, direct mail, social content, radio and TV, analogue and digital. I've also written blog content. And some corporate publishing. And I've loved doing it. 

 

WHAT I do

If you need fluent, forcible, elegant and persuasive copy with the power to express strong emotions in striking and appropriate language, I can write it.

The words I write create demand for products and services. They help agencies, brands and entrepreneurs to stand out and build their businesses.

I write copy and content for advertising, websites, brochures, presentations, packaging, brand experience, scripts, SEO, creative treatments for Radio, TV, YouTube and online social media content.

I work for many German agencies and clients adapting original German text into correct, convincing, credible and effective English copy.

 

WORK I've done

For over fifteen years I've worked as a freelance copywriter and translator for more than sixty agencies and direct clients, almost exclusively in Germany.

I've worked for some of the most successful and creative agencies in the world including Saatchi & Saatchi, TBWA\Chiat-Day, Kolle Rebbe, Grabarz & Partner, DDB and Zum goldenen Hirschen amongst others.

I'm always keen to meet with people and work with exciting new clients on fascinating new projects.

 
 

TESTIMONIALS

"We've done great work together. Richard is still my favourite CD."

Daniela Ziegler - Head of Global Advertising Siemens mobile.

"Always a pleasure working with Richard!"

David Latimer - Marketing Director, McDonald's UK

"It's great that we work together, thanks for your support through the last months. Let’s keep rolling and creating great content.."

Baptiste Languille - Sr. Global Brand Marketing Manager, Adam Hall GmbH

"Don't hire Richard Laurence. He may write a good headline, but he hates a good Sancerre!"

Paul Arden - ECD & my former boss at Saatchi & Saatchi
 

LET'S talk

Ideas start with words. Or questions. If you need an award winning, freelance, native English copywriter, I can help. Let's have a chat. Or a call. Or even a Zoom/Teams meeting.

Richard Laurence

82319 Starnberg

Germany

+44-(0)7783-106205

richard_laurence@mac.com

richard@richardlaurence.com

USt.ID-Nr. DE 339 743 311

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