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There are no evil thoughts except one: the refusal to think.
Using AI to generate copy is the easy part. Using them to have an effect on real people is the hard bit. There are no evil thoughts...
Richard Laurence
Jun 18, 20252 min read


Man bites dog! Human copywriters write more effective ads than AI generated copy.
Hey, guess what? Maybe I’m not redundant after all. I’ll admit as a professional humanoid copywriter the rise of AI generated copy has...
Richard Laurence
Apr 24, 20244 min read


Read what you’ve written. (Unless you can’t.)
"Best of all, it's completely free to try it." This was the call to action in an ad for AI powered copywriting software. It was,...
Richard Laurence
Aug 11, 20212 min read


Why hire me when you could write your own copy?
So, you need some marketing or advertising copy do you? Happens all the time. Everyone can write, right? So why go to all the expense of...
Richard Laurence
Feb 23, 20219 min read
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