Using AI to generate copy is the easy part. Using them to have an effect on real people is the hard bit. There are no evil thoughts...

Hey, guess what? Maybe I’m not redundant after all. I’ll admit as a professional humanoid copywriter the rise of AI generated copy has...

"Best of all, it's completely free to try it." This was the call to action in an ad for AI powered copywriting software. It was,...

So, you need some marketing or advertising copy do you? Happens all the time. Everyone can write, right? So why go to all the expense of...

David Abbott, one of the world’s greatest ever copywriters, will teach you for free! Everywhere I look these days, someone is trying to...