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There are no evil thoughts except one: the refusal to think.
Using AI to generate copy is the easy part. Using them to have an effect on real people is the hard bit. There are no evil thoughts...
Richard Laurence
12 minutes ago2 min read
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Man bites dog! Human copywriters write more effective ads than AI generated copy.
Hey, guess what? Maybe I’m not redundant after all. I’ll admit as a professional humanoid copywriter the rise of AI generated copy has...
Richard Laurence
Apr 24, 20244 min read
17 views
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Read what you’ve written. (Unless you can’t.)
"Best of all, it's completely free to try it." This was the call to action in an ad for AI powered copywriting software. It was,...
Richard Laurence
Aug 11, 20212 min read
21 views
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Why hire me when you could write your own copy?
So, you need some marketing or advertising copy do you? Happens all the time. Everyone can write, right? So why go to all the expense of...
Richard Laurence
Feb 23, 20219 min read
43 views
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If you’re thinking of buying a copywriting course. Save your money.
David Abbott, one of the world’s greatest ever copywriters, will teach you for free! Everywhere I look these days, someone is trying to...
Richard Laurence
Feb 23, 20212 min read
50 views
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